Fresh Monster is here to get kids clean
without toxins, tears, or breaking the bank
Fresh Monster was born out of the belief that there shouldn’t be so many tradeoffs when it comes to keeping kids clean. Natural products should work just as well as regular products. Safe products should be affordable. Kids products should be made just for kids, not borrowed from babies or adults. That’s why we created Fresh Monster. Affordable, natural haircare designed and formulated just for kids.
We’ve cracked the holy grail of kids haircare: safe, natural, toxin-free products that don’t cost an arm and a leg.
Natural products that foam, clean and rinse off like a dream. Topped off with irresistible and quirky monsters to delight and inspire kids.
Fresh Monster is many things. It’s a little irreverent, a lot of fun, and 100% toxin-free. We all want the best for our children, especially when it comes to what goes into and onto their little bodies. But when it comes to hair and body care for kids, the aisles are full of unsafe ingredients, or expensive products beyond the means of most people. We’ve been looking for a safe, affordable, kid-focused brand...and we couldn’t find one. Why? Because small home-grown operations typically don't have the expertise or scale. Big corporations don't have the insight or the focus on truly toxin-free products. Fresh Monster merges the best of both worlds.
Combining the passion of two moms and 15+ years of experience in the personal care industry, founders Jean Sim and Irena Todd have created a new line of products that make safe kid-focused haircare accessible to everyone. From formerly running Suave Kids (the country’s biggest kids personal care brand), to being a mom to three kids, Jean has spent almost a decade obsessed with haircare, getting kids clean, and finding safe, toxin-free ingredients. Together with Irena (mom to two kids) and her years of experience growing and advising the biggest household brand names such as TRESemme, Axe and Pepsi, the co-momsters are bent on bringing change to the haircare aisle.
We're tired of worrying about toxins in the tub and tired of overpaying. Safe products at a price everyone can afford? What a fresh idea.